Other findings from the Scarborough Research study include:
Internet users are more likely to improve their homes. For instance, those who have spent $1,000 or more online are 19 percent more likely than the norm to initiate home improvement projects. In addition, consumers who use the Internet to purchase through an auction site, access automobile information or seek financial information/services are between 18 and 20 percent more likely than average to enhance their homes.
Over half (53 percent) of consumers remodeled their kitchens themselves while only four percent actually paid someone to do the work for them. Other do-it-yourself home improvements include interior paint or wallpapering (78 percent), landscaping (76 percent) and remodeled bathrooms (61 percent). The home improvements that rank high among paid labor include installing a home security system (81 percent), heating or air conditioning (76 percent) and carpeting and floor covering (63 percent).
Consumers who listen to ’70s Oldies/Classic Hits, New Country and All Sports radio formats are 14 percent more likely than the norm to have home improvements done.