Apple laptops have lifted Apple Computer company back to the pinnacle of the IT world. Apple hasn t been there since possible the first Mac was launched or the old Apple IIe. Why had Apple hit such hard times for so long?
Well, consider Apple s image in the computing world. Its computers have long been loved by hard core techies who appreciate the innovation and design that make Apple unique to the industry. Graphic designers, artists, and other visually minded people appreciated the wealth of graphics programs on the Apple system, which best allowed them to do their jobs. Finally, computer snobs liked the renegade Apple image and the power it gave them to snub their nose at the mainstream.
Though there are a lot of these people out there, there aren t enough to run a business on, especially when you re competing with the likes of Microsoft, IBM, Dell, and other techie powerhouses. Apple essentially got stuck in a niche market, and couldn t seem to escape for fear of selling out the diehards out there.