Month: November 2005

iBooks and PowerBooks from Apple

Then came the latest lineup of Apple notebooks. Such models as the iBooks and PowerBooks have rocked the computing world because they simultaneously break the mold of typical Apple products while staying true to the original Apple mission.

Take the latter first: the Apple tradition. The iBooks and PowerBooks look like no other laptop out there. They re either sleek white, or shimmering silver, all with no edges and all curves. They bear the trademark Apple anti-establishment refinement that makes them suitable for a loft condo in the Lower East Side, or an architecture studio in San Francisco.

Now take the new quality of these Apple laptops: their accessibility. Apple has made a name for itself with notebooks that provide what all customers need and want: power and ease of use. They are accessible to PC and Windows products, so Apple users are no longer isolated from the rest of the world. Plus, in many cases they tend to outperform competing laptop PCs.

The world has taken notice. Magazine after magazine, expert after expert, have chimed in on the side of Apple. It s not just the Ipod effect either. The latest Apple laptops can truly make the perfect match for the hardened techie and the technically impaired.

Bringing out the coffee flavor by roasting

You go to a cake bakery when you want a delicious dessert, so it makes sense that you would go to a coffee bean bakery when you want the most delicious coffee beans. Of course, you might not actually find a store called a coffee bean bakery. But a specialty store that roasts their own beans by hand will do the trick. In many of these cases, the specialty store will employ skilled roasters to add exquisite flavor and aroma to each and every one of their blends, ensuring consistent quality bean after bean.
      
In these specialty stores, roasting coffee is as an art, not just a method of developing coffee flavor. They understand that each coffee bean possesses a different size, shape, color, and density. Each bean requires different roasting heat and timing to bring out its full flavor. And, yes, you can make out the difference. It s like the difference between eating a cake from a master baker and eating one out of a box. Just like a top-notch cake bakery, a coffee bean bakery focuses on extracting the most out of the coffee beans, while calling out the individual characteristics that are essential to each coffee blend.