Adware: Are Your Business’s Computers Secure?

Adware, software dedicated to displaying advertising, can really slow down any business that depends on computers. Adware promoters use some cunning tricks to get you to install their software on your machine. Here’s what to look out for.

Adware is, by definition, something reasonable people don’t want on their computers. That’s why adware can’t just come out and ask people to install it. Often, the computer owner is completely unaware of it being installed. But not always.

When adware doesn’t want to sneak in through an open window, it will try to trick you into letting it in through the front door. Don’t think you could be tricked? Don’t be so sure until you’ve checked out these most common ways people have been tricked into allowing malware to be installed on their machines.

Adware Installation Trick 1: Piggybacking

How it works: malware may come bundled with a legitimate piece of software the user actually wants, such as a game or emoticon. The malware is merely labeled “companion software,” without any indication of what it will do.

How to fight it: the fact that adware so often comes bundled with “entertainment” software, most notably the file-swapping program Kazaa, is a very good reason to separate business from personal when it comes to computing. But adware can sometimes comes bundled with non-entertainment software, such as search tools or cracks of legitimate business software. Be very suspicious of any software that comes bundled with other software. Don’t installed software that comes bundled with other software unless you know everything that the bundled software does. After all, if the bundled program has anything to do with the program you actually want, why couldn’t the software developer just get both programs’ functionalities into a single piece of software? Software developers are now very sensitive to malware concerns and will provide a lengthy explanation of just why the bundled software is necessary, in the cases when they actually do need to use bundled software.

Adware Installation Trick 2: Bait and Switch

How it works: since people are getting more and more suspicious of bundled software, the program’s developers may simply label it as valuable software, for instance, a browser plugin that supposedly accelerates web browsing (but in reality only shows ads).

How to fight it: again, a suspicious mind is useful in avoiding malware. Ask yourself some questions:

* What will this software actually do? Adware and adware-bundled software often come with very fuzzy claims attached. Sure, it says it will improve your browsing experience, but how? Often, this improved browsing experience just means a browsing experience with more advertising.

* If the software is so great, why is it being given away free? Most commonly, software is only given out free in two cases: if it’s OpenSource (designed by a community of developers and not proprietary–OpenSource software is always clearly labeled as such); or simply a come-on for a fuller-featured version of the software. If neither case is true, there’s a real chance the software is financed by adware.

Adware Installation Trick 3: Outright Lying

How it works: adware may even be labeled as something else entirely, such as a well-known piece of software or a crucial component of the computer operating system.

How to fight it: this is the trickiest adware of all, and requires extreme caution. You don’t want to start deleting any of your program files, much less your system registry entries, unless you’re absolutely sure it’s malware. Plenty of overzealous parasite hunters have shot their own machines to bits this way. This is one case where you want to be using an anti-spyware program, and preferably a second anti-spyware program to provide a second opinion.

Getting Rid of Adware

Adware is so tricky that trying to uninstall it by yourself could be like a trip into the Matrix. Luckily, there are good anti-spyware programs that tackle adware as well–after all many adware programs are also spyware since they monitor your internet usage.

True, it may feel like adding insult to injury to have to install more software to get rid of software you never meant to install in the first place. But keeping your computer free of adware is just one new cost of doing business.

Computer Slow? Optimize It With The Right Tools

Why does it seem like every time you get a new computer it operates at lightning fast speeds for only a few months before becoming slow and laborious over its tasks? Is this just something that we have to live with or can we do something to keep our computers running at optimum speeds?

MCAFEE AV

The truth is that computers do not get slower as they age, a slow computer is a sign that something is literally holding your PC back and affecting its performance. And the good news is that you can do something about it.

There are many things that can affect your computer’s performance, from low memory to a fragmented hard drive and everything in between. The things that can affect your computer’s performance are usually of your own doing. You see, each time we download a program or delete a program, we affect the way our computer operates. This change in operation can leave holes in our PCs operating procedures or may even leave behind programs that can affect our computer’s performance.

Here are just a few things that could be making your computer slow:

· Running Background Programs – These programs are software applications that are running behind the scenes even when they are not in use. You may not even know that they are running, but they can zap precious memory and slow down your other tasks considerably. To see if you have programs running in the background, press Ctrl + Alt + Delete at the same time. The box that pops up will show you all applications that are running.

· Full Hard Drive – If your hard drive is too full of data, it will not have enough space to perform chores. Your hard drive should have at lease 2MB to 3MB in free space.

· Fragmented Hard Drive – When you download and delete programs, you create holes in your hard drive. These holes mean that your PC has to search for the files it needs over greater distance and not necessarily in the order that it needs them.

· Left Over Parts – When you install and uninstall Windows programs, they leave behind parts or applications that can slow down your computer. You may even unknowingly delete a file needed for other software applications. (Note: Spyware and viruses can also slow down your PC’s performance, but for the purpose of this article we are assuming that the problem lies in application errors.)

Make Your PC Run Like New

While it’s not rocket science, making your computer lightning fast once again will take a little work from you. Sometimes, this is as easy as running your Windows System Tools program. You can find these programs by clicking “start,” “all programs,” “accessories,” and “system tools.” Here you will find several system optimizers to help you free up your disk space, defragment your PC, and detect and repair disk errors.

In addition to tools already installed on your PC, you can opt to download additional programs to optimize your computer’s performance. These optimizers can be purchased as a set with other software programs that can help you get the best out of your computer. Here are just a few of the extra optimization programs that you may want for your PC:

· Memory Optimizer – When you are using your computer, it takes several programs and application to handle everything that you are doing. Each of these programs uses memory. When memory is short, computer response time is slow. Memory Optimizer helps to make the allotment of memory to each program more efficient. This can help you eliminate slow PC execution time, Windows hang up or crashing, loss of data and unwanted shutdowns.

· Registry Deffrager and Optimizer – As mentioned before, a registry with holes results in slow response times as your PC searches for the data it needs. This program improves the system response time and saves memory by creating a smaller registry.

· Windows Optimizer – We all use our computers differently. Some use their computer as a media and entertainment centerpiece while others use their PC for data storage and business purposes. Windows Optimizer allows you to tweak program settings so that they will perform in line with your needs.

Granted, a slow computer is a nuisance and it may leave you wanting to go out and purchase a new model. But before you give up on your current model, make sure that you have optimized it first. You may be surprised by how much life is still in your PC.