Demand for Basketball Merchandise on the rise

Be it memorabilia, apparel or footwear, the demand for college basketball merchandise continues to grow. More and more Americans are turning nostalgic and buying basketball jerseys of their college or autographed caps. Their demand is matched by today’s generation that lives on fashion styles launched by basketball stars.

The demand peaks during March when the NCAA tourney starts. Suddenly, there is a great rush for college jerseys, caps, shorts, logos, headbands, writs bands, and any other knickknack associated with the game.

Basketball shoes are especially in great demand. Everyone wants to wear a shoe named after a basketball star. Part of this demand is fuelled by footwear companies like Nike, Adidas and Reebok which have launched basketball shoes after the names of basketball stars. The high voltage advertising accompanying basketball games adds to the basketball fever.

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Specifications of Basketball jerseys worn

Each jersey is required to carry the player s number at the back and the front. The height of these numbers is 8 inches on the back and 6 inches on the front side. The names of the players are printed in 2 inch high letters. After 9/11, the NCAA allowed players to print the American flag on the jerseys. A four inch side insert was identified for this.

Replica college jerseys are available at several online stores. The demand for these jerseys goes up when the NCAA tourney begins. There is also a great demand for jerseys worn by basketball stars. For most fans, these jerseys make a great collector s item.

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