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The ESPN NBA Basketball video game is an improvement on NBA 2K series of basketball games. This game not only has great graphics but also has the ESPN class written all over it. There is also a greater infusion of ESPN brand in the game. The opening menu shows the ESPN studio and the text uses the same fonts that are used on ESPN telecasts. Many of the signature tunes too are the same that you hear on ESPN basketball shows. The players can hear the familiar voice of broadcasters Bill Fitzgerald and Tom Tolbert. Clearly, ESPN looks upon the game as a brand building exercise too.

The designers and animators have worked extra hard in creating the graphics. Most of the players and coaches can be recognized easily. One does not have to look at jersey colors or jersey numbers to identify the player. They look very natural as they dunk a ball or rip a pass. Even the crowd movements are well synchronized. But what is amazing is the research that has gone into creating the video. Jason Kidd is shown blowing his trademark kiss to his son and Karl Malone flips the ball in his hands, exactly the way as he does on the court. The sound quality makes the game come alive. You can hear the squeaks of sneakers, player chatter and crowd noise.

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