Be it memorabilia, apparel or footwear, the demand for college basketball merchandise continues to grow. More and more Americans are turning nostalgic and buying basketball jerseys of their college or autographed caps. Their demand is matched by today’s generation that lives on fashion styles launched by basketball stars.
The demand peaks during March when the NCAA tourney starts. Suddenly, there is a great rush for college jerseys, caps, shorts, logos, headbands, writs bands, and any other knickknack associated with the game.
Basketball shoes are especially in great demand. Everyone wants to wear a shoe named after a basketball star. Part of this demand is fuelled by footwear companies like Nike, Adidas and Reebok which have launched basketball shoes after the names of basketball stars. The high voltage advertising accompanying basketball games adds to the basketball fever.
